The Coca-Cola Company has long supported programs around the world that promote nutrition education and encourage physical activity among people of all ages. The Company currently supports active, healthy living programs in 100 countries.

SOGO Active
Coca-Cola in Canada has partnered with ParticipACTION to launch a unique youth driven active living program that gives Canadian teens the tools to design their own individual get active plan. The program, SOGO Active, is being executed through intensive consultation with leading Canadian physical activity experts, teenagers and a broad network of provincial, territorial and community-based organizations. SOGO Active is now available in over 1000 communities across Canada. It focuses on Canadian teenagers aged 13 – 19 and provides a myriad of solutions to youth inactivity at the local community organization level.

Over 1,000 SOGO Active participants were chosen to carry the Olympic Torch in the Vancouver 2010 Olympic Torch Relay. As active living ambassadors, these Torchbearers will help raise awareness of the need for positive action to address Canada’s rising levels of inactivity, and encourage others to become involved along the way. They are modern examples of what we call living positively – of being inspired and inspiring others. They are examples of those who aim to pursue new heights of possibility and to turn obstacles into opportunities, en route to impacting a more positive reality for themselves and for all of Canada.

SOGO Active is a $5 million, five-year initiative. For more information visit www.sogoactive.com.

Coca-Cola’s Commitment to Active, Healthy Living at the Olympic Games
The Coca-Cola Company has been an Olympic partner since 1928 and is the longest continuous corporate supporter of the Olympic Movement. The Company works with National Olympic Committees in more than 200 countries to help athletes train and compete. More than 90 percent of the Coca-Cola system’s investment in the Olympic Games is directed to athlete development and to assist in staging the Games. Products of The Coca-Cola Company refresh athletes, volunteers, officials and spectators during the Olympic Games; and supporting programs such as the Vancouver 2010 Olympic Torch Relay allows Coca-Cola to help share the Olympic spirit throughout Canada and around the world.

Coca-Cola Canada is using its sponsorship of the Vancouver 2010 Olympic Winter Games as an opportunity to make a positive contribution to both the health and wellness of Canadians and the environment. All 4,500 Coca-Cola torchbearers were individually chosen because of their commitment to either active living or environmental responsibility. We hope that these men and women, who have shown remarkable dedication to living active or environmentally conscious lives, will encourage others to make a positive difference in their lives as well.