Individual Torchbearers

To inspire everyday Canadians to take steps to support environmental sustainability and active living in communities across Canada, Coca-Cola developed a unique torchbearer program for the Vancouver 2010 Olympic Torch Relay. Canadians who worked to reduce their environmental footprint, or have supported active living efforts to affect positive change in their communities, were invited to visit www.icoke.ca to nominate themselves to be Olympic Torchbearers. Following their nomination, Coca-Cola invited selected nominees to submit a written story about how they Live Positively. Coca-Cola’s Red Ribbon Panel, a group comprised of health, wellness and environmental organizations then made recommendations to Coca-Cola on environmental and active living candidates.

Team Torchbearers

In addition to individual environmental and active living torchbearers, Coca-Cola also awarded 20 teams of up to 20 individuals each who have demonstrated environmental or active living leadership the opportunity to carry the Olympic Flame and profile how they are making a difference in Canadian communities.

Sogo Active

Coca-Cola Canada, in collaboration with ParticipACTION, the national voice of physical activity and sport participation in Canada, recently designed and launched Sogo Active, an innovative youth engagement program aimed at 13-19 year-olds. Coca-Cola has awarded over 1,000 torchbearer spots in the Vancouver 2010 Olympic Torch Relay to teenagers who joined the program and have demonstrated a commitment to adopting an active lifestyle.

About Coca-Cola and the Olympic Movement

The Coca-Cola Company has been an Olympic partner since 1928 and is the longest continuous corporate supporter of the Olympic Movement. The Company works with National Olympic Committees in more than 200 countries to help athletes train and compete. More than 90 percent of the Coca-Cola system’s investment in the Olympic Games is directed to athlete development and to assist in staging the Games. Products of The Coca-Cola Company refresh athletes, volunteers, officials and spectators during the Olympic Games; and supporting programs such as the Vancouver 2010 Olympic Torch Relay allows Coca-Cola to help share the Olympic spirit around the world. The Coca-Cola Company is the exclusive nonalcoholic beverage provider to the Olympic Games through 2020.